4C | ONLY
PRODUCT PHOTOGRAPHY PREVIEW
4C | ONLY
PRODUCT PHOTOGRAPHY
SHOP IMAGES
Pictured are examples of the full set of “Too Thicke” Deep Conditioner for shop images
Click the video to see it play
Shot List
Styled Against off-white, reference Glossier
(4) Individual
Too Thick
Too Clean
Too Soft
Too Slick
(4) Groupings
Shampoo + Deep Conditioner
Leave-in + Styler
Styler + Deep Conditioner
Leave-in + Deep Conditioner
(4) Product in hand
(4) Texture shots in open palm
(4) MP4 + GIFs hand interacting with product
NOTES
Photos
Slightly warmed up color
Added light leaks
Suggestion
I can edit all as 1080x1920 so that they can be cropped square without imagery getting cut off and still usable for Pinterest Ads and IG Stories
(ex: texture shot of product in open palm is landscape so it’s getting cropped off)
Video
Added moving light leaks to compliment the static product shots
Will send full MP4 and shortened (3 sec) 1080x1080 GIF
Suggestion
The GIF is going to be compressed, so you may want to embed the MP4 on website to maintain quality (Wistia is a great option for a customizable player compatible with Squarespace)
STYLED STUDIO IMAGES
NOTES: (Things for you to consider)
I need to make the text pop more, will play around with this like I did in the product shots until it’s right on the final edits
Do you like the bubbles? Thought this made sense since it’s a bathroom product and plays well with the holographic
I shot more with prisms and played with some effects with the neon 4C as props, but wanted to see if this treatment is what you are looking for before getting deep into editing.
Differences in treatment options
EDITING OPTION ONE //
brighter, rainbow prism effect
EDITING OPTION two //
darker, less pink. Light leaks instead of rainbow prism
LIFESTYLE IMAGES
Shot documentary style—product styled in setting and being used, models, staging details
Shotlist
50 Stills and 30 GIFs