4C | ONLY

PRODUCT PHOTOGRAPHY PREVIEW

4C | ONLY
PRODUCT PHOTOGRAPHY

 

SHOP IMAGES

Pictured are examples of the full set of “Too Thicke” Deep Conditioner for shop images
Click the video to see it play


Shot List

Styled Against off-white, reference Glossier

(4) Individual

  • Too Thick

  • Too Clean

  • Too Soft

  • Too Slick


(4) Groupings

  • Shampoo + Deep Conditioner

  • Leave-in + Styler

  • Styler + Deep Conditioner

  • Leave-in + Deep Conditioner


(4) Product in hand

(4) Texture shots in open palm

(4) MP4 + GIFs hand interacting with product

NOTES


Photos

  • Slightly warmed up color

  • Added light leaks

  • Suggestion
    I can edit all as 1080x1920 so that they can be cropped square without imagery getting cut off and still usable for Pinterest Ads and IG Stories
    (ex: texture shot of product in open palm is landscape so it’s getting cropped off)

Video

  • Added moving light leaks to compliment the static product shots

  • Will send full MP4 and shortened (3 sec) 1080x1080 GIF

  • Suggestion

    The GIF is going to be compressed, so you may want to embed the MP4 on website to maintain quality (Wistia is a great option for a customizable player compatible with Squarespace)

 

STYLED STUDIO IMAGES

NOTES: (Things for you to consider)

  • I need to make the text pop more, will play around with this like I did in the product shots until it’s right on the final edits

  • Do you like the bubbles? Thought this made sense since it’s a bathroom product and plays well with the holographic

  • I shot more with prisms and played with some effects with the neon 4C as props, but wanted to see if this treatment is what you are looking for before getting deep into editing.


Differences in treatment options

EDITING OPTION ONE //

brighter, rainbow prism effect

Too_Thick_Styled.jpg

EDITING OPTION two //

darker, less pink. Light leaks instead of rainbow prism

Styled_Too_Thick_V2 copy.jpg
 

LIFESTYLE IMAGES

Shot documentary style—product styled in setting and being used, models, staging details

Shotlist

50 Stills and 30 GIFs

EDITING OPTION ONE // Orange, super saturated, light leaks

DSC_3898.jpg
video-1596673459.gif
DSC_4025.jpg
DSC_4022_V3.jpg
 

EDITING OPTION two // warm, dark, faded, prism effects

DSC_3957.gif
4C_Lifestyle_Photo_24.jpg
DSC_3973 copy.jpg
4C_Lifestyle_Photo_48.jpg
 

EDITING OPTION three // brighter, holographic, rainbow prism

4C_Lifestyle_GIF_12.gif
4C_Lifestyle_Photo_50.jpg
4C_Lifestyle_Photo_23.jpg.jpg